Today's brands are operating at the intersection of entertainment and culture, but knowing when and how to strike is more challenging, ...

Whether it’s reimagined Hollywood storytelling, Snapchat creators or the Paris Olympics, trends and opportunities can emerge and disappear in the blink of an eye. Today’s brands are operating at the ...

Principal media is when advertising agencies buy their own media and then resell that media to their clients. Could be problematic.

Senior dogs have been in the spotlight in recent days, with new research on canine cognitive dysfunction (CCD) released by ...

If there's a lag in loading a product or a glitch when consumers go to check out, online shoppers will go elsewhere. Read the whole story ...

Both new and classic Volkswagen of America vehicles will be featured in an exhibit in Las Vegas focusing on the Grateful Dead. The exhibit is being staged in conjunction with Dead & Company’s ...

Users have found that Google's AI Overview technology returns some misleading and dangerous information. At least part of one ...

Saucy chicken restaurant chain Zaxby's has named Dentsu X its media agency of record following a competitive review. Dentsu X ...

Ad-supported streaming services are definitely growing. But the marketplace is still in need of more granular industry metrics to determine its specific impact for marketers. Here is what we do ...

You've heard of Copilot. Now there's "CoPlanner," a new AI-powered media planning tool Microsoft says will simplify the ...

The agreement with Amazon-backed Anthropic integrates its suite of large language models into its marketing operating system ...