Lexy King is also an alum of Edelman and its former subsidiary, Revere. by Jeremy Sodergren ...

The 3-year team-up includes Ipsy’s official jersey sponsorship of the 3-time world championship team.

Despite ‘unemployable’ labels and accusations of napping through lunch, Gen Z’s unconventional methods are delivering new, ...

Now in his 9th decade, the S4 Capital founder is still ragging on WPP and thinks PR is just an extension of advertising that ...

Byoma created its own ‘shorttime show’ with a cast of influencers.

Pepsi, Diageo and AB InBev's decision followed widespread criticism of the London festival's booking of West.

The 125-year-old Kraft Heinz brand will debut the Jell-OMeter at live sports events requested by fans on TikTok and Instagram ...

The wet wipes brand is ‘on a roll.” ...

With the namesake rapper onboard, the Health Doesn’t Need to Be Ludacris push positions Bayer’s legacy multivitamin as an ...

Ornua Foods owns dairy brands such as Kerrygold, Pilgrim’s Choice and Beo. Lanie Friedman started as senior director of brand ...

Tasked with telling “the real California story,” Edelman’s deal includes $14 million for paid media placements.

Eli Lilly’s anniversary campaign is rooted in the company’s forward-looking ambitions rather than reflecting on what it has ...