The Social Skinny: MrBeast steers Salesforce’s Super Bowl spot; New Pinterest CMO; Nikon taps social media AOR A weekly roundup of app and tech news.

The former Affirm marketing and comms exec, who joined the global B2B travel platform just a few months before its IPO, plans to usher it into an era that will include customer-facing events.

On Thursday’s earnings call, Procter & Gamble CEO Shailesh Jejurikar and CFO Andre Schulten said the company’s “innovation” is supported by sharper consumer comms.

Cignetti, a Chipotle superfan, is the first coach to have an official menu item at the chain after winning the national championship with Indiana University.

Agency tasked with driving tourism ahead of 2026 World Cup and America 250.

The agency is supporting SailGP’s races in Bermuda, New York and Halifax, Nova Scotia.

Hershey. It’s Your Happy Place marks the chocolate maker’s first major creative push since 2018, launching ahead of the Winter Olympics.

Join PRWeek VP, editorial director Steve Barrett as he sits down with Weber Shandwick CEO, North America and global president ...

Brands are already tapping into archetypes of the modern classics. Last week, Dos Equis resurrected its Most Interesting Man ...

Novo Nordisk developed There’s Only One Ozempic in partnership with Rogue Producer, an independent advertising and content production department.

How many petition signatures resulted from Lush’s 9-day regional campaign to end the death penalty in California?

Why timeshare company Travel + Leisure partnered with Pillsbury to bake up the idea for the Let It Dough campaign.