The Brooklyn-born holding company boss avoids the limelight but has just completed the biggest acquisition in agency history after buying IPG.

U.S. agency giant says "we still believe in agency brands" and it is "de-siloing" to break down internal barriers.

The holding company CEO expressed confidence in his PR firms and said to expect less disruption with PR shops versus other Omnicom networks.

It is understood the deferral affects all WPP networks. by Beau Jackson and Lucy Shelley ...

The deal brings together agencies such as IPG’s Weber Shandwick and Golin with Omnicom’s Ketchum and FleishmanHillard under one holding company.

The office is a central hub for WPP Media and its brands Choreograph, EssenceMediacom and Wavemaker.

In partnership with Save the Children, the furniture retailer aims to match up to $100,000 in customer donations.

Corporate leaders must pivot to stability messaging to survive political attacks from both sides of the aisle fueled by rising AI skepticism and economic populism, says Narrative Strategies’ Ken Spain ...

Group chairman and legendary ad man Charles Vallance says "PR is in the ascendancy." ...

M&C Saatchi revenues were hit by the government shutdown while S4 Capital blamed "lower project-based revenue and continued client caution." ...

Pop-Tarts VP of marketing and AOR Weber Shandwick on learnings from previous Pop-Tarts Bowls and how this year’s event will be different.

Gray Wolf has hired Mike Pernal as a VP to lead its newly opened Charlotte, North Carolina, office. The Charlotte expansion joins Gray Wolf’s Jersey City headquar ...