Which first-time US Open brand player do you ‘love’ the most? Take PRWeek’s poll on LinkedIn . Allison is the government agency’s first diversity, equity and inclusion partner. The firm will focus on ...

Inspired in part by the sports world, the leaders who gathered in Cannes for this Allison Worldwide-hosted roundtable highlighted the key factors that enable the proactivity brands and modern ...

The values-led independent firm continues to make its mark with standout work and innovative technology. Finn Partners is a global agency with a heart and conscience. We are values led and fully ...

The most comprehensive guide available about how agencies are weathering crosswinds and planning for how to emerge on the other side as faster, more knowledgeable organizations. PRWeek has been in the ...

Beyond the star-studded sets, this year’s festival proved that the desert has shifted from a music festival to a playground for experiential marketing, says Orchestra’s Jordan Priest-Heck. My first ...

Explore the campaigns, agencies and leaders who won the top trophies at the 27th annual PRWeek Awards. Amid all the talk of holding company consolidation, migration to AI, clients cutting costs and ...

According to Bader Rutter CEO David Jordan, a brand's ultimate goal should be to become the reflex choice of consumers. The tech-focused healthcare specialist agency will stay in a “preferred ...

How AI is reshaping reputation, accelerating PR workflows, and elevating comms to a strategic powerhouse. Over the past two decades at Meltwater, I’ve watched the communications industry reinvent ...

How 12 brands are celebrating Taylor Swift's glittery orange-themed 12th studio album, ‘The Life of a Showgirl.’ The tech-focused healthcare specialist agency will stay in a “preferred partnership ...

A definitive primer on the functions, factors and history that form the industry. Public relations, or PR, is the practice of strategically managing and guiding how information about an organization, ...

Brands should lean into nostalgic products and core memories to engage Gen Z consumers, Precision Strategies senior associate Jordan Taylor argues. We are in a golden age of movie and television ...

Reporters haven’t heard back from the electric car maker’s comms team in months. Tesla has dissolved its PR department — the first time an automaker has done so, according to a report. Essentially ...