Carter's brings on Ruder Finn; Capri Sun launches nine-inch tall Big Pouch; Invariant hires congressional strategist. by ...

The brand is turning to fans on Reddit and TikTok to ‘test-and-learn’ its largest pouch yet. by Julia Walker ...

The independent comms firm also added Vytalogy Wellness and Sweet Loren’s to its client roster. by Jess Ruderman ...

From outfit checks and bid-day reveals to choreographed dances, RushTok brings me right back to college. But these days, ...

The paper towel brand tapped into influencer Jen Hamilton’s community to ignite millions of views and a massive wave of ...

As SV Angel’s head of public policy and communications, Carney will lead the launch of the venture capital firm’s national AI ...

After last year’s much-maligned campaign with American Eagle, Sydney Sweeney has garnered a tonne of headlines over the past couple of days for her latest collab, with a sports betting company called ...

Mission North launches ‘physical industries’ AI practice; former Obama press secretary Jay Carney to lead national AI policy initiative. by Julia Walker ...

Mission North launches new practice to target AI's physical industries. From PR Week ...

The carrier’s second star-led spot in two months doubles down on pop culture over network claims. by Shannon Miller ...

Nine new spots headline the streamer’s biggest push yet as monthly users reach 110 million. by Saleah Blancaflor ...

Jake Motyl breaks down how his agency leverages Greek life virality to build on-campus experiences for brands such as Nike ...