With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere. Big improvement ...

The singer and Brooklyn boutique ruffled feathers online this weekend over a $15,000 one-of-a-kind singing and dancing bird.

She most recently served as chief comms and brand officer for USA Today Co. by Jeremy Sodergren ...

The Publicis CEO points to greater differentiation between the trio in what he describes as a “simplified” market following ...

Kehoe’s duties will move under PepsiCo’s general counsel David Flavell. by Steve Barrett ...

Publicis Groupe credits 'record new-business' run for 5% growth. From PR Week ...

Katie Zacharia would succeed Karoline Leavitt as President Donald Trump’s top spokesperson. by Jeremy Sodergren ...

Some luxury car brands strictly target male audiences. However, Genesis is deploying Korean hospitality and cultural trips to ...

The comedian and writer advises marketers on creating integrated content that consumers don’t automatically skip. by Saleah Blancaflor ...

X’s MLB Gametime, Prime Video’s Emmy Awards deal: broadcast entertainment is shifting to social and streaming platforms A weekly roundup of app and tech news.

Zohran for NYC senior adviser Zara Rahim and ‘Subway Takes’ filmmaker Anthony DiMieri discussed their social media strategies ...

As Gen Z drinks less coffee than older generations, Nespresso is working with the fitness platform to integrate into athletes ...