X’s new AI-powered social listening platform BrandRanx monitored brand sentiment before and during the game and crowned Kraft the “Most Disruptive,” driving the highest percentage of brand ...

The Super Bowl is the one day of the year when the commercials are just as exciting as the game. Or, in the case of this year ...

From the NFL and YouTube’s Creator Flag Football game to Stagwell Sports Beach Club, here were some standouts.

Samples of the tech-infused candy, which plays songs via bone conduction technology, quickly ran out at the event.

Bastion America will be led by MD Rebekah Nicodemus.

Floral wire service company Teleflora created a Tele-Flora phone booth and placed it in a public space. When the booth’s phone rang, those who picked it up were prompted to answer the question: “This ...

The league honored 8 student-athletes during its inaugural 4-day lineup, partnering with the Hispanic Heritage Foundation, Procter & Gamble and Nationwide.

The firm is serving as a communications adviser to the outdoor apparel company.

The brands that rose to the top had very different creative approaches, Brandwatch found.

Brands including Budweiser, Expedia and Dove have released ads for the event.

Thomson joined the DJE Holdings firm in 2010.

Arthur Sadoun on Publicis’ growth, sector woes and why neglecting talent is ‘kiss of death’. From PR Week ...