An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide.

AI summaries have been found to alter online behavior, according to a study published by the Pew Research Center in the United States, but some experts don’t think AI-based search will completely ...

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

Amazon’s latest Prime Day event delivered record sales, the e-commerce giant has revealed. However, many brands promoting Prime Day offers experienced a decline in campaign performance. The expanded ...

A growing cost-of-living gap, consumers’ proactive approach to health, and the emergence of alternative social activities are among the biggest trends influencing consumer spending this year, ...

Retail Media Radar A quarterly snapshot of the new and noteworthy events shaping the future of retail media.

Trends and fads, especially around single products, can make money – but whether they point to something significant about the world (or about how to do business in the world) is much trickier; ...

Provides an overview of the key datapoints that advertisers need to know about Reddit, spanning investment, consumption and performance insights.

This paper explores how the quirks of human decision-making can be powerful tools for smarter pricing and greater persuasion.

WARC’s new sector report highlights the defining trends for telecoms marketing in 2025: the expansion of next-generation networks for digital inclusion, the strategic push for 5G monetisation, and ...

Emerging technologies, policy support, and strategic growth opportunities keep connectivity expansion a top priority for the telecoms industry. Telecoms operators are under pressure to turn ...