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AI, Apple and Tim Cook

Tim Cook reportedly tells employees Apple ‘must’ win in AI
Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI: "Apple must do this. Apple will do this."
'Apple must do this, Apple will do this' – Tim Cook rallies staff in face of AI delays
As per the usually reliable Mark Gurman at Bloomberg, the hour-long meeting was held right after Apple's most recent earnings call, and both Tim Cook and senior vice president of software engineering Craig Federighi were apparently upbeat about Apple's AI future.
Tim Cook says Apple ‘must’ figure out AI and ‘will make the investment to do it’
Apple’s CEO hosted a rare all-hands with staff on Friday, where he presented an optimistic vision for Apple’s AI efforts.
Tim Cook Says Apple Could Buy An AI Company To Boost Apple Intelligence
According to Tim Cook, Apple wouldn't be opposed to acquiring an AI company to help Apple Intelligence catch up with the competition.
Tim Cook: Apple faces a $1.1 billion tariff bill this quarter
Apple is facing high tariff costs in the current quarter, projected to reach a whopping $1.1 billion. The company's CEO Tim Cook shared the projections, based on current rates and policies, with investors during an earnings call on Thursday.
Tim Cook says Apple is ‘open to’ AI acquisitions
Cook says Apple is ‘reallocating’ more people to its AI team. is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
Apple’s Tim Cook Talks Trump Tariffs and AI
On Thursday, Apple CEO Tim Cook said the Silicon Valley company could end up spending nearly $2 billion thanks to President Donald Trump’s tariffs.
CEO Tim Cook says Apple ready to open its wallet to catch up in AI
CEO Tim Cook: Apple "significantly increasing" AI spend
CNBC’s Steve Kovach joins 'Money Movers' to discuss Apple looking to significantly increase spending on AI and spending across the sector.
Apple CEO Tim Cook Confirms Aggressive AI Push With More Capital, M&A
Apple said it will “significantly” increase AI investment in the coming quarters, CEO Tim Cook told analysts on Thursday. The CEO confirmed the company is reallocating staff and expanding its capital outlays to support AI-related development.
Tim Cook Tells Employees That The AI Race Is Still Apple's To Lose, Despite Setbacks
Apple has struggled to complete with the likes of OpenAI, Google, and Microsoft in AI, but Tim Cook is convinced the battle's ...
Tim Cook is in a shopping mood
Cook said Apple has bought seven companies this year from "all walks of life." Apple's deals have been much smaller than ...
Apple CEO Tim Cook confirms: Majority of new iPhones sold in the US are 'made' in India; while Vietnam is the location for ...
Apple CEO Tim Cook stated that most iPhones sold in the US during the last quarter were made in India, despite Donald Trump's ...
Tim Cook Says Apple is 'Making Good Progress' on Personalized Siri Features Ahead of 2026 Launch
On an earnings call today, Apple CEO Tim Cook said the company is "making good progress on a more personalized Siri" that is ...
Here's what Tim Cook thinks about AI replacing the iPhone
Speaking to investors during Thursday's earnings call, Tim Cook didn't appear worried that advancements in AI could replace ...
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Tim Cook celebrates success of F1: The movie as Apple posts $27.4B in services revenue
The Movie. Produced and distributed by Apple itself, the company witnessed an increase in its services revenue of $27.
Apple’s blowout earnings marred by tariff fears, a slow AI rollout, and the stock barely moves
“The risks to Apple are real,” she said. “Regulation is coming and tariffs are back in the headlines, with the US still ...
Apple saw an 'unusual buying pattern' among US shoppers this year. Tim Cook explains what happened.
Apple CEO Tim Cook said tariff concerns contributed to a recent surge in iPhone and Mac sales this year.