Adidas' Yeezy shoes have been consistently featured on their app this month. Surprisingly, pairs are still in stock, a departure from their typical instant sell-out status. On March 12, the Yeezy ...

Adidas reported that its latest Yeezy drop generated revenues of around €150m and an operating profit of around €50m in Q1 2024 The sportswear giant expects the sale of the remaining Yeezy ...

Molly Higgins is a product/content reviewer and contributing producer at WIRED. She graduated with a bachelor’s degree in English from UCLA and an MFA in creative nonfiction writing from the ...

Ye and Adidas first signed a deal in 2013 that, due to rapper's massive popularity, helped the brand generate over $1.7 billion in profit through both the Yeezy sneakers that West designed and ...

Adidas’ Q1 performance and new outlook owe much to its Yeezy products, left over from a partnership that the brand dissolved in 2022 due to antisemitic remarks and other problematic behavior ...

Adidas raised its revenue and profit expectations after the controversial Yeezy brand contributed to a better-than-anticipated first quarter. The German shoe and sports apparel company said ...

The deal, which has now been terminated, involved the rapper making a huge demand for his shoe/clothing line's staff. Recent revelations in the controversy regarding sports shoe and apparel maker ...

(Reuters) — Adidas got orders worth more than 508 million euros (about $565 million) for 4 million pairs of unsold Yeezy shoes, better than the company's "most optimistic forecast," the ...

Stüssy Reunites With Nike for an Air Max 2013 Assemblage in This Week's Best Footwear Drops ...

Following its decision earlier this year to sell its remaining Yeezy inventory at least at cost, Adidas on Tuesday said the now-discontinued goods boosted its Q1 results. The latest Yeezy drop ...

German sportswear brand Adidas has attributed its "better-than-expected" first quarter (Q1) results to the €150m ($159.6m) revenue from its latest Yeezy drop, leading to an upward revision in its full ...