Love it or hate it, Fireball ... sweeteners and cinnamon spice -- it's a flavored whisky. As a result, it falls short of traditional whisky by having an ABV of just 33%, or 66 proof.

The original Fireball Cinnamon Whisky is 66 proof and is made of whisky with natural cinnamon flavor, according to its label. The malt beverage version’s label, which says “Fireball Cinnamon ...

The original Fireball Cinnamon Whisky is 66 proof and is made of whisky with natural cinnamon flavor, according to its label. The malt beverage version’s label, which says “Fireball Cinnamon ...

Sazerac, whose brands include the long-established Fireball Cinnamon Whisky, had accused its rival of trademark infringement by using the term “Fireball” in online advertising for cinnamon ...

A magnum of champagne impresses at any party but the team at Fireball say they’ve got something better: the Dragnum. That’s right - the cinnamon ... size of the Dragnum to a regular whisky ...

Sazerac — which owns brands like Fireball Cinnamon Whisky and Buffalo Trace Bourbon — is buying BuzzBallz, a ready-to-drink cocktail business for an undisclosed amount. BuzzBallz sells 200 ...

A new lawsuit alleges that Amazon shoppers are paying more for Apple products due to an agreement between the two companies.

Sazerac’s portfolio includes more than 500 brands, including: Buffalo Trace Bourbon, Eagle Rare, Weller, The Last Drop Distillers, and Fireball Cinnamon Whisky. Sazerac owns many international ...

Opinions expressed by Forbes Contributors are their own. I cover spirits, cocktails and the stories and people behind them. So if Polish rye is such a tasty grain, you might ask, then why isn’t ...