The original Fireball Cinnamon Whisky is 66 proof and is made of whisky with natural cinnamon flavor, according to its label. The malt beverage version’s label, which says “Fireball Cinnamon ...

Love it or hate it, Fireball ... sweeteners and cinnamon spice -- it's a flavored whisky. As a result, it falls short of traditional whisky by having an ABV of just 33%, or 66 proof.

Fireball Whisky recently released its hot lid hat — which is tall enough to fit an entire 750 mL bottle of Fireball ... and enjoying their favorite cinnamon whisky at the track or at watch ...

A magnum of champagne impresses at any party but the team at Fireball say they’ve got something better: the Dragnum. That’s right - the cinnamon ... size of the Dragnum to a regular whisky ...

The announcement coincides with the re-launch of Fireball's Small Batch Dragon Reserve, aka Fireball Cinnamon Whisky rested in ... big enough to hold an entire 750mL bottle of Fireball Small ...

Fireball Cinnamon Whisky is preparing to release a Fireball Cinnamon Delight RED Lipstick that hints at the Travis Kelce and Taylor Swift rumored relationship. Waldorf Astoria is set to build a ...

Sazerac — which owns brands like Fireball Cinnamon Whisky and Buffalo Trace Bourbon — is buying BuzzBallz, a ready-to-drink cocktail business for an undisclosed amount. BuzzBallz sells 200 ...

Opinions expressed by Forbes Contributors are their own. I cover spirits, cocktails and the stories and people behind them. So if Polish rye is such a tasty grain, you might ask, then why isn’t ...

Sazerac makes all kinds of alcohol products under about 400 different labels, including its best-seller by volume and revenue, Fireball Cinnamon Whisky. For more than a decade, Republic bought ...