“If you want something loyal, buy a dog,” O’Leary told an interviewer from The Independent when asked why the airline does not have frequent flyer status or even a basic points program. “If you want the lowest air fares in Europe, fly Ryanair.”

Buy a dog if you want some loyalty’ - Exclusive: ‘You’re already getting the lowest fares in Europe,’ says airline boss

Michael O’Leary, the outspoken chief executive officer of the Ryanair Group, has hit back at the idea that the ultra-low-cost carrier would introduce a loyalty program. He quipped that if passengers wanted loyalty, they should get a four-legged pet.