There's a reason Bazaar editors selected Tory Burch's Sublime eau de parfum as one of the best new scents of 2024. The ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you like citrus, you'll love this scent, which smells like someone drove a car through an Italian fruit stall. Just about ...

American singer Melanie Martinez’s limited edition Cry Baby Perfume Milk became a cult sensation, now fetching over $2,000 on ...

Still, the world of personal fragrance can seem overwhelming. There’s the etiquette, the jargon and the “how do I even pick ...

President Donald Trump is no stranger to merchandising. A couple weeks ago, he released "Trump Victory 45-47," a line of ...

Smell like a straight-up snack while sticking to a budget.

Phlur might be a TikTok sensation with viral moments, but its strategy is rooted in solid foundations. Its goal? To disrupt ...

The reality star, who was part of season six of "Love Island USA,” is stepping into these new roles as part of Skylar's total ...

Trump has promoted Trump-branded fragrances for years. According to Fragrantica and the sales website, one of the most recent ...

From language-based scent matching to personalised perfume journeys, artificial intelligence (AI) is reshaping fragrance ...

Early reviews are in for the US president's “rallying cry in a bottle”—and they’re not good. It also costs $249.