It’s also working on a “Best Burger” initiative, which Fox Business reported the chain said aims to make burgers “hotter,” “juicier” and “tastier.” McDonald’s kicked off the program in early 2023, and, according to Borden, it has been rolled out at 80% of the chain’s locations.

McDonald's announced it's working on a burger even bigger than the quarter pounder. The chain hopes to begin testing it in certain markets later this year.

McDonald's faces challenges with declining same-store sales in its international segment and economic pressure on lower-income households in North America.