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Fact Check: Did That Dumb Peloton Ad Really Tank the Brand’s Stock?
You hate to see it. Or, for the less sarcastic types, you love to see it. Either way, Peloton’s 9% stock plunge on Tuesday ...
Classic Blue Is Pantone’s 2020 Color of the Year
Pantone believes a familiar color will take the spotlight in the first year of the new decade: Classic Blue. The color ...
McDonald’s Serves Up Branded Merch Online for the First Time
Leading up to the holidays, McDonald’s is offering its customers a permanent place online called the Golden Arches Unlimited ...
Peloton’s Holiday Ad Shows How Marketing Once Again Fails to Understand a Movement
Why do women and even men find the new Peloton holiday ad so disturbing? Because it’s full of some subtle and (some ...
Casper CMO Jeff Brooks Jumps to Insurance Startup Lemonade
After two years with mattress industry disruptor Casper, chief marketing officer Jeff Brooks is leaving to join insurance ...
Pantene’s Lovely Message of LGBTQ Support Reflects on Going Home for the Holidays
“I’ll Be Home for Christmas” has been one of the holiday season’s most heartbreaking songs since it was written in 1943 to ...
The Privacy Zeitgeist Means User Consent Is the New Key to Investment
Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that’s ...
CPG Marketer Acosta Files for Bankruptcy
Sales and marketing agency Acosta, Inc. filed for Chapter 11 bankruptcy in Delaware on Dec. 1 in a deal with creditors that ...
FTC’s Amazon Investigation Reportedly Widens to Include Amazon Web Services
The Federal Trade Commission is reportedly expanding its investigation into Amazon to include its cloud computing business, ...
Hal Lawton Leaves Macy’s, Taking Omnichannel Expertise to Tractor Supply Company
Macy’s announced today that Hal Lawton, president of the 161-year-old retailer, is resigning, effective Friday. After two ...
The Classic VW Beetle Is Already Cut Out in This Goodbye Campaign
Imagine the kind of legacy one would have to build in order for even its mere silhouette—ostensibly, the vaguest of ...
Watch the Keynotes and Presentations From Brandweek 2019
Adweek hosted its second Brandweek event in November featuring some of the biggest names of brand marketing. We heard a ...