This week, top publishers and adtech companies provided a glimpse of the future of advertising and viewing experiences for ...

Growth in digital commerce was vanishingly small in the first quarter of 2024 according to the latest Shopping Index report ...

The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers.

Build a foundational “Customer 101” dataset and unleash its potential through enrichments and a data-driven learning cycle.

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer ...

Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer ...

Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to optimize customer experiences. The solutions announced ...

If you’re in marketing or marketing operations, you’re likely using martech solutions and AI-powered tools to get your job ...

Effort or results — what really drives a business forward? Jump into a debate that’s sparking lively conversations across ...

Embrace cutting-edge AI content creation tools to transform your marketing. Balance human input while harnessing machine ...

Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2% revenue increase – by repositioning social at ...

The discovery that Adobe's Firefly wasn't entirely trained on licensed images has enterprise marketers concerned about ...