There are two paths to transforming your business for first-party-data-based advertising: mergers and acquisitions, or making ...

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The CMA released its latest report on Google's Privacy Sandbox rollout, which highlights several competitive concerns.

There are still just too many unanswered questions for the Privacy Sandbox rollout and cookie deprecation to have moved ahead ...

Bonbon gives users rewards for setting up email registrations with publishers. OpenPass will include that same rewards ...

MFA monetization benefits everyone in the ad tech ecosystem that collects a revenue share. That includes both SSPs and DSPs.

GSTV is trying to win a larger share of ad spend earmarked for TV by reaching a broad and captive audience – while they’re at ...

Search, YouTube and Cloud – that each generate roughly twelve digits per year. That’s around $100 billion apiece. To put this ...

To build a first-party data strategy, the NY Post contracted Permutive and Prohaska to monetize its audience data and grow ...

The delay is an acknowledgment by Google its cookie alternative will take longer to prepare, which shouldn’t be a surprise to ...

A new law will ban TikTok from US app stores unless ByteDance sells it within a year. Experts weigh in on how marketers ...

Digital media agency Hotspex Media’s emotional contextual tool, Reticle AI, analyzes the emotions an ad is trying to evoke ...