Around this time last year, there were only a handful of companies testing the Chrome Privacy Sandbox. Now, Google says, ...

FAST in CTV programmatic. Total spend topped $21 billion in 2023, representing roughly 4x growth over the last five years.

During Disney’s upfront event, the Mouse House couldn’t hold back on pitching its content and advertising prowess. Sports was ...

Expedia Group, the online travel agency giant, is here for the retail media revolution. The company has had an ad business ...

Well-known, legitimate publishers are partnering with third-party vendors to monetize resold subdomains jammed with recycled ...

TelevisaUnivision used its upfront stage to remind ad buyers that Hispanic audiences are valuable audiences that drive ...

Once upon a time, writers, actors and studio workers on a hit show could earn generational wealth long after a series was ...

BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Call it another colossal error in the long history of ad tech spoofing. Colossus SSP, a DEI-focused supply-side platform ...

The open web stands as a testament to freedom of communication, innovation and the collective pursuit of knowledge. However, ...

The expected shift away from third-party cookies might have slid from 2024 into 2025. But the shift is reshaping the marketing and advertising industry in ways that matter today. The need for ...