During Disney’s upfront event, the Mouse House couldn’t hold back on pitching its content and advertising prowess. Sports was ...

Expedia Group, the online travel agency giant, is here for the retail media revolution. The company has had an ad business ...

Well-known, legitimate publishers are partnering with third-party vendors to monetize resold subdomains jammed with recycled ...

TelevisaUnivision used its upfront stage to remind ad buyers that Hispanic audiences are valuable audiences that drive ...

Once upon a time, writers, actors and studio workers on a hit show could earn generational wealth long after a series was ...

The expected shift away from third-party cookies might have slid from 2024 into 2025. But the shift is reshaping the marketing and advertising industry in ways that matter today. The need for ...

BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Actors, musicians, dancers and comedians vouched for the value of NBCU media in between flashy performances and trailers ...

Call it another colossal error in the long history of ad tech spoofing. Colossus SSP, a DEI-focused supply-side platform ...

The open web stands as a testament to freedom of communication, innovation and the collective pursuit of knowledge. However, ...

Companies with lucrative data for advertisers are better off in the US, where laws are more lenient and where demand for data is strongest.