During Disney’s upfront event, the Mouse House couldn’t hold back on pitching its content and advertising prowess. Sports was ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Expedia Group, the online travel agency giant, is here for the retail media revolution. The company has had an ad business ...

TelevisaUnivision used its upfront stage to remind ad buyers that Hispanic audiences are valuable audiences that drive ...

The expected shift away from third-party cookies might have slid from 2024 into 2025. But the shift is reshaping the marketing and advertising industry in ways that matter today. The need for ...

Well-known, legitimate publishers are partnering with third-party vendors to monetize resold subdomains jammed with recycled ...

Once upon a time, writers, actors and studio workers on a hit show could earn generational wealth long after a series was ...

BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain.

Amazon kicked off its first-ever upfront event with advertising right out of the gate, including pitches about its scale, ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Companies with lucrative data for advertisers are better off in the US, where laws are more lenient and where demand for data is strongest.

The open web stands as a testament to freedom of communication, innovation and the collective pursuit of knowledge. However, ...