App Promotion Summit London 2024 is officially over, drawing over 700+ attendees from across the globe and marking another milestone in the app promotion ...

COVER Discover the secrets to driving sustainable app growth with our latest guide, "The Key to Profitable App Growth: Combining Strategic Retargeting ...

Apps have become not just a core avenue for brands to grow their audiences and awareness, but also an important revenue ...

In the dynamic landscape of mobile gaming, developers are constantly seeking avenues to enhance monetization strategies and ...

App Store Optimization (ASO) is an effective way to help mobile applications appear on the top results in app stores, boosting rankings, downloads and installs, and that too organically for long term ...

App monetization platforms help businesses to monetize their apps by offering a wide range of services. These platforms specialize in helping app developers generate revenue from their apps and ...

When users scroll through Facebook, Google or Instagram and come across ads, they are probably not looking to install the app straightaway. But App Store visitors sure are. They are helping users find ...

A/B testing is an effective process of running experiments of various versions of a mobile app in order to analyze how users interact with them. A/B testing tools help marketers and app developers ...

At the heart of a successful campaign lies a deep understanding of your target market and the ability to create messages that resonate with them. This involves crafting a strategic marketing plan that ...

SMS Marketing platforms are helpful services that facilitate the planning and integrating of marketing campaigns that specifically target mobile devices via SMS (Short Message Service). SMS ...

At the heart of a successful campaign lies a deep understanding of your target market and the ability to create messages that resonate with them. This involves crafting a strategic marketing plan that ...