Following months of vetting and public comment, an out-of-home working group of the Media Rating Council today released the ...

MRC accreditation for Video Viewable Impressions for CTV will help identify issues with ads that have run or played when TV ...

Paramount+ is the first official streaming partner of the National Park Foundation. The collaboration kicked off Monday, on ...

To some, the timing is reminiscent of Kym Frank's ouster three years ago, and raises new questions about the JIC's path ...

For those who like scorecards, here is how the Upfront season is shaping up so far, by the numbers. By the TV Blog's count, ...

Microsoft says the mini AI model can outperform models twice its size across a variety of benchmarks that evaluate language, ...

Titan Caskets, the direct-to-consumer coffin company, is readying “Grave Conversations,” a talk show aimed at the lighter ...

Elanco Animal Health drops fake dog poop in major cities to show how the deadly parvovirus gets spread from canine to canine.

A new HGTV show positions Zillow as an addictive browsing experience that is rewarding for both serious house hunters and ...

The NBA is looking at the next round of TV contracts, which could blow past the NFL's recent TV dealings in streaming ...

As competitors ramp up their AVOD options for their streaming/digital platforms, growing CTV inventory is expected to ...

Upfront TV media buyers expect a soft overall marketplace again, according to media agency execs at the MediaPost Outfront ...