This report summarises the key themes from winning campaigns that were executed in the North America region, with summaries of the top five campaigns.

This report summarises the key themes from winning campaigns that were executed in the EMEA region, with summaries of the top five campaigns. The top 10 EMEA campaigns from each of the three rankings ...

This report summarises the key themes from winning campaigns that were executed in the APAC region, with summaries of the top five campaigns. The top 10 APAC campaigns from each of the three rankings ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Google, the world's largest ICT platform, is committed to Diversity, Equity, and Inclusion in its technology, media, and public service to marginalised communities. This mission has special importance ...

It's well known the impact the pandemic had on social media usage. Magalu’s e-commerce had a historic growth. And as the relevance of e-commerce grew, so did the relevance of social media. Brazil is ...

Normally, Back To School (B2S) marks an exciting time for sales of the footwear market, but in the fall of 2021, Vietnam experienced its bad time from suffering the comeback of the COVID-19 pandemic, ...

Changes to performance marketing include measurement metrics and increased complexity in media with multiple channels becoming more addressable and shoppable – this is in addition to the rise of ...

Advertisements often use positive appeals to please consumers. One exception is an emerging device that uses negative messages to target audiences, which the current authors refer to as ...

Australians are well versed on the tragic consequences of the Big C - Cancer. What isn't known is that osteoporosis (OP) is in fact more common than breast and cervical cancer combined. 1 But with no ...

This submission describes a hybrid segmentation and implementation conducted in collaboration with a global insurance company across multiple markets and regions. This innovative segmentation approach ...

This article explores the origins of the GET/WHO/TO/BY model of the creative brief and explains how to implement it correctly. Recently, new versions of how to use the BBDO model GET/WHO/TO/BY ...