This report summarises the key themes from winning campaigns that were executed in the North America region, with summaries of the top five campaigns.

This report summarises the key themes from winning campaigns that were executed in the EMEA region, with summaries of the top five campaigns. The top 10 EMEA campaigns from each of the three rankings ...

This report summarises the key themes from winning campaigns that were executed in the APAC region, with summaries of the top five campaigns. The top 10 APAC campaigns from each of the three rankings ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Google, the world's largest ICT platform, is committed to Diversity, Equity, and Inclusion in its technology, media, and public service to marginalised communities. This mission has special importance ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

The full deep-dive deck is exclusively available to WARC subscribers only. This WARC Guide provides a summary of new thinking and best practice on performance marketing, addressing: ...

As traditional gaming arenas evolve into immersive, multi-sensory and multi-form social spaces, brands have the opportunity to curate personalised and lasting experiences to engage meaningfully with ...

Major sportswear brands have long blurred the line between function and fashion, but as long-distance running gains popularity, a new generation of design- and community- led brands are entering the ...

In March, smartphone maker Xiaomi registered the biggest boost in word-of-mouth exposure in Hong Kong, according to YouGov BrandIndex. Xiaomi registered the biggest boost in word-of-mouth (WOM) ...

In March, smartphone maker Xiaomi registered the biggest boost in word-of-mouth exposure in Hong Kong, according to YouGov BrandIndex. Xiaomi registered the biggest boost in word-of-mouth (WOM) ...

The numbers say Gen Z doesn’t shop with a green conscience. But cultural change may show as a lag in the stats until it’s too late, says James Poletti, Strategy Partner, 33_Zero – a newly launched ...