NBC Taps Big Advertisers to Support ‘SNL’ 50th Season
Allstate, L’Oreal Groupe, T-Mobile, and Volkswagen of America have signed up to serve as presenting sponsors of the next season of the NBC late-night mainstay, which which will be the series’ 50th. The four marketers will sponsor the show all season, which will include a live, three-hour primetime special on Sunday, February 16.