Update, 1:50 p.m. PT, May 9: After a day of backlash, Apple has responded to the criticism over its Crush! ad, telling Ad Age in a statement that it "missed the mark." “Creativity is in our DNA ...
Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. A hot potato: Apple has a very long history of creating memorable commercials, from the iconic ...
In the new Apple ad, a crushing machine gets to work on both analog objects and digital symbols. Apple apologized on Thursday for a new iPad Pro ad that shows a giant hydraulic press crushing a ...
The buzz around the new iPad Pro has been mostly positive, with users excited about the raw power offered by the M4 chip and the new tandem OLED display. However, during the announcement, Apple ...
Many social media users took to X to voice their displeasure with Apple's new ad. The company is promoting the release of its ultra-thin iPad. NEW YORK — A newly released ad promoting Apple's ...
Samsung dunked on Apple this week with a direct jab at the notorious iPad Pro promo. Credit: Costfoto / Future Publishing / Getty Images Samsung has capitalized on backlash from Apple's tone-deaf ...
David Yelland and Simon Lewis discuss why Apple’s latest iPad ‘crush’ advert misfired, the crisis created by Baidu’s PR boss, and Nadhim Zahawi’s resignation communication plan.
Last week, Apple held its ‘Let Loose’ event where the firm presented several of its new innovations and products, which included an advert about the main attraction of the event, the new iPad Pro.
Apple's iPad Pro ad, featuring a hydraulic press crushing symbols of creativity, draws widespread criticism. Users compare it to the iconic "1984" commercial, expressing disappointment with the ...