WNBA, Caitlin Clark Popularity Surges While Pockets Drain
T he Caitlin Clark effect is real. Since the former Iowa star signed up for the WNBA draft, a buzz surrounded the WNBA, although simmering for the past few seasons, bubbled over to the point of record ticket sales and spiked TV ratings. However, the WNBA isn't reaping the financial benefits due to its partnership with the NBA.