This replaces the 25-star bonus that members of the chain’s loyalty program currently receive for bringing their own cup. ... Every dollar spent at Starbucks earns 1 to 2 stars.

Starbucks is changing one of its most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to boost profits.

A shakeup to the Starbucks Rewards program, eliminating the 25-star bonus for those who bring in reusable cups, is the latest change under CEO Brian Niccol.

Starbucks announced a major change to its reward system. The coffee giant is making it a little harder to rack up Stars this summer, meaning it may take longer for rewards members to gain enough ...

Starbucks is changing its rewards program's star system regarding reusable cups. If your order with your reusable cup is more than $25, the new change will benefit you, otherwise you'll likely see ...

After a customer accumulates enough stars, they can redeem them for free items like drinks, pastries or Starbucks branded merchandise. For instance, a grande caramel macchiato costs 200 stars ...

Starbucks is eliminating one of its most generous loyalty program benefits as part of CEO Brian Niccol's broader strategy to improve profit margins and reposition the coffee chain as a premium brand.

The coffee giant started offering 25 stars and a $0.10 discount to customers who brought their own clean, reusable cup to all company-operated stores (including drive-thru locations) in the U.S ...