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The Tipping Point - by Malcolm Gladwell (Hardcover)
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Malcolm Gladwell's book, The Power of Small Things, explores how small things can have a big impact on trends. He explains the Law of the Few, The Stickiness Factor and the Power of Context, and how they can be applied to create change. The book is full of interesting examples, such as Hush Puppy shoes transforming from almost disappearing into a fashion statement, Sesame Street and Blues Clues becoming a fashion statement, and Paul Revere's midnight ride becoming a memorable moment. It is a thought-provoking book that is well researched and thought-provoking, and is sure to spark conversations.
Book Synopsis From the bestselling author of The Bomber Mafia : discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just a…
Book Synopsis From the bestselling author of The Bomber Mafia : discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. "A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." --Michael Lewis About the Author Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath , Talking to Strangers , and The Bomber Mafia . He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History , which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy 's Top Global Thinkers.
Review summary
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Malcolm Gladwell's book, The Power of Small Things, explores how small things can have a big impact on trends. He explains the Law of the Few, The Stickiness Factor and the Power of Context, and how they can be applied to create change. The book is full of interesting examples, such as Hush Puppy shoes transforming from almost disappearing into a fashion statement, Sesame Street and Blues Clues becoming a fashion statement, and Paul Revere's midnight ride becoming a memorable moment. It is a thought-provoking book that is well researched and thought-provoking, and is sure to spark conversations.
Pros
- Interesting and thought-provoking
- Provides insight into trends
- Well-researched
- Easy to read
- Insightful on social media
Cons
- Some content may be outdated
- Lacks depth in some areas
- May not appeal to all readers
Read original reviews
Description
Book Synopsis From the bestselling author of The Bomber Mafia : discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. "A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." --Michael Lewis About the Author Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath , Talking to Strangers , and The Bomber Mafia . He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History , which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy 's Top Global Thinkers.
Specifications
| Age Range | Adult |
| Suggested Age | 22 Years And Up |
| Number Of Pages | 288 |
| Dimensions (Overall) | 8.22 Inches (H) X 5.68 Inches (W) X 1.06 Inches (D) |
| Weight | 84 Pounds |
| Language | English |
| Format | Hardcover |
| Publisher | Little Brown And Company |
| Author | Malcolm Gladwell |
| Genre | Psychology |