Though Google hasn't shared any specific data to back up its conclusions, even if we assume Google's claims to be true, this doesn't necessarily mean that AI isn't having an impact.

This statement feels like a direct response to a recent Pew Research Center analysis that showed searches with AI Overviews resulted in lower click-through rates. Google objected to the conclusions and methodology of that study, and the new blog post expands on its rationale.

Last month, a Pew Research Center report shed light on Google's AI Overviews' effect on web publishing. In short, the analysis painted an abysmal outlook for anyone relying on web traffic. But on Wednesday,

Reid’s argument that AI is actually helping the web comes just weeks after Pew Research published a report that said people are “less likely” to click on links when Google presents them with an AI Overview,

Ever since Google fully embraced generative AI in its main search results with AI Overviews and AI Mode, there has been a massive, looming question for those of us who create content on the web: what is this going to do to our traffic?

A new Google blog post shares some broad traffic trends and tells us that AI drives more queries and higher quality clicks