Europe pivot Temu and Shein have boosted their ad spending in Europe, particularly in the U.K. and France, according to a report from Reuters, reflecting their shift away from the U.S.

REGULATORY APPROVAL Shein's confidential submission of the prospectus enables Hong Kong and mainland Chinese regulators to assess the IPO application, raise their questions to Shein and prepare it ...

The latest challenge comes from the U.S., where potential trade restrictions could disrupt Shein’s ability to import low-cost parcels under an existing ‘de minimis’ exemption. The loophole ...