Some political ads work a lot better than others. But nobody really knows what will reliably make an ad click with voters. That’s one of the major findings of a new study from researchers who analyzed ...

Attacked by the White House, universities are banding together to run ads during college football games that tout the impact ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

A moment that is frozen in time has become one of the media industry’s hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...

The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter ...

OpenAI CEO of Applications Fidji Simo has commented on how ads could work on ChatGPT. Previously reports have indicated that ...

Join Pat Reinhart, VP of Services & Thought Leadership at Conductor, and Shannon Vize, Sr. Content Marketing Manager at Conductor, for an exclusive first look at the 2026 AEO/GEO Benchmarks Report, ...

If you ask Google how many ads the average person sees in a day, it’ll give you an array of half-answers, many of them clustered around three figures: 3,000, 5,000 and 10,000. Are those numbers ...

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Find out all the differences between the different Hulu plans, and if spending the extra $6 each month is worth it for you to go commercial-free. Managing Editor Alison DeNisco Rayome joined CNET in ...

Ads in Microsoft Windows' Start menu are nothing new, and it's no surprise that they're coming to Windows 11. Microsoft has been testing ads in beta releases, and this week the update that places ...