Streaming platforms are quietly redefining what “ad-free” really means. Even if you’re paying for an ad-free experience, companies like Disney+ and Netflix are reshaping that definition—especially ...

Viewers used to try to avoid ads at all costs, but lately they've become more open to them to avoid rising streaming costs. This is definitely what you’d call a full-circle moment. Fifteen years ago, ...

Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

Ads in Microsoft Windows’ Start menu are nothing new, and it’s no surprise that they’re coming to Windows 11. Microsoft has been testing ads in beta releases, and this week the update that places ...

The TV business isn’t just about selling TVs anymore. Companies are increasingly seeing viewers, not TV sets, as their most lucrative asset. Over the past few years, TV makers have seen rising ...

Microsoft has rolled out a new way to further mismanage the Windows 11 Start menu: displaying ads in the form of recommended apps. The ads are part of the KB5036980 update that rolled out to Windows ...

Amazon is starting to plug ads into generative AI. Sponsored ads—Amazon’s core search ad format—could start appearing in placements for Rufus, according to Amazon Ads’ product releases for September.

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results starting Tuesday, March 3. The extra ads will first appear in the App Store ...

In the year 2000, HBO advertised Ellen DeGeneres’ latest comedy special with a Botticelli reference. Perched inside a clam shell and surrounded by figures from the original painting, DeGeneres created ...

After kicking off an unpopular pilot test last month, Samsung made the practice of having its expensive smart fridges display ads official this week. The ads will be shown on Samsung’s 2024 Family Hub ...

Until I started using ad-supported streaming services, yelling at the TV was an activity usually reserved for watching the New York Jets. My main gripes with these streaming services are that the ads ...