The tech giant does not have an ad tier on its Apple TV streaming service, but one of the company's top ad execs tells THR ...

Viewers used to try to avoid ads at all costs, but lately they've become more open to them to avoid rising streaming costs. This is definitely what you’d call a full-circle moment. Fifteen years ago, ...

Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

Amazon is starting to plug ads into generative AI. Sponsored ads—Amazon’s core search ad format—could start appearing in placements for Rufus, according to Amazon Ads’ product releases for September.

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results starting Tuesday, March 3. The extra ads will first appear in the App Store ...

Fourteen years after its launch, Apple Maps is finally getting ads. On Tuesday, the company announced the forthcoming launch of Apple Business, a new platform that consolidates all of its tools for ...

Until I started using ad-supported streaming services, yelling at the TV was an activity usually reserved for watching the New York Jets. My main gripes with these streaming services are that the ads ...

The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines. To support advertisers navigating this environment, Google introduced ...

Images of real children—including a member of a European royal family—were used to create some of the 350 ads containing child sexual abuse. Lawmakers say they plan to investigate. Early last month, ...

In the year 2000, HBO advertised Ellen DeGeneres’ latest comedy special with a Botticelli reference. Perched inside a clam shell and surrounded by figures from the original painting, DeGeneres created ...

After kicking off an unpopular pilot test last month, Samsung made the practice of having its expensive smart fridges display ads official this week. The ads will be shown on Samsung’s 2024 Family Hub ...