Universal and Imax’s grand experiment to put 70MM tickets on sale a year in advance for Christopher Nolan’s The Odyssey is going quite well. Tickets for Regal’s 70MM Imax showtimes of the pic sold out in under 12 hours per the circuit,

Within hours of Imax listing tickets for Christopher Nolan's 'The Odyssey' a year in advance, showtimes sold out and scalpers posted huge upcharges.

Almost all tickets were snapped up within an hour of going on sale at midnight Thursday ET, prompting a resale market of as high as $300 to $400, sources tell THR.