US retail giant Target has claimed potential confusion with its underwear and sleepwear line, Auden. Read more at ...

The Intellectual Property Office of Singapore has assured Aupen that its existing trademark on its register remains valid.

The brand is known for its asymmetrical leather handbags, which have been carried by the likes of Taylor Swift and Beyonce.

Target, which relaunched its intimates and sleepwear brand Auden in 2024, expressed concern over possible "source confusion" ...

The Singapore brand shot to global fame after American pop star Taylor Swift carried one of its bags on a date with her ...

Aupen, popular among A-list celebrities in the U.S., was founded in 2022 by former Singapore national swimmer and model ...

We tested the viral bag brand loved by celebrities like Taylor Swift and Selena Gomez. From the Nirvana Noir to Nirvana Chain style, here's our honest take on these affordable luxury bags.

Aupen, the Singapore-based label known for its star-loved asymmetrical bags, is debuting its first jewelry collection under its partnership with LVMH Métiers d’Art.

From Taylor Swift to Selena Gomez, Kylie Jenner, and Hailey Bieber, celebrities can't stop carrying the new It bag brand, AUPEN.

Jenna Ortega debuted the new $100,000 Aupen Repurpose Pochette in Himalayan crocodile skin bag ahead of her appearance on "Late Night With Seth Meyers" on Monday in New York City as part of her ...