Barbie: Horse Trails will let players choose between two characters--Barbie "Brooklyn" Roberts and Barbie "Malibu" ...

And there’s ‘Masters of the Universe,’ which is the complete antithesis of what ‘Barbie’ is. ‘Barbie’ was all about ...

Mattel has named Niki Kazakos as vice president of global corporate communications. The toymaker and rapidly expanding ...

Today, Mattel, Inc. (NASDAQ: MAT) announced a partnership between its iconic Barbie™ brand and Quo Beauty®, the beloved and multi-award-winning Canadian beauty brand developed by Shoppers Drug Mart®.

Barbie Horse Trails is a single-player open-world adventure game that will take players on a journey through the landscapes of Canterbury Trails Park with their beloved equine companion, Lucky.

To launch its Barbie doll featuring T1D, Mattel chose the French karate champion, Alizée Agier, as ambassador. Agier won the ...

A new Barbie with an insulin pump and CGM isn’t just a toy — she’s a symbol of visibility and a reminder to meet others with ...

In particular, the El Segundo, Calif.-based company points to its Ken Barista doll — a hipster with a man bun and an apron ...

Mattel Inc. introduced its Barbie with Type 1 diabetes (T1D) on July 8. Courtesy Mattel Inc. In a continuing effort ...

For a movie about dolls made out of plastic, "Barbie" shows an unexpected heart and humanity. What other toys could be part ...

Mattel Studios president Robbie Brenner unpacks her unifying vision for the studio's slate, including Hot Wheels, Masters of ...

The Barbie’s outfit is blue, too — with polka dots on a matching top and skirt set. Mattel says that this color and design are nods to symbols for diabetes awareness. This new doll “enables ...