On Tuesday, August 5, Justin Bieber released the music video for Yukon, directed by Cole Bennett. The video has gained over a million views on YouTube in less than a day and is also going viral on social media.

In the black-and-white Cole Bennett-directed clip, the Biebers bask in the sun while laying out in a yacht that resembles the logo of his new apparel brand Skylrk, caressing their toddler and kissing his toes while painting an adorable family portrait. And of course, JB hit a little one-two when it came to his infamous “Slide City” lyric.

Justin Bieber ditches the city streets he cruises down in "Yukon" for a coastal vacation in the grayscale video for the Swag single. Directed by Cole Bennett, the visual finds the singer lounging on an expansive yacht with his wife,

The roughly three-minute video, shot and directed by Cole Bennett, offers the most intimate look yet at the family of three at leisure.

Justin Bieber has taken a break from his usual frantic IG posting to deliever the music video for "YUKON," a track from his surprise-released seventh album SWAG. Directed by Cole Bennett, the black-and-white clip co-stars Bieber's wife Hailey and son Jack Blues as the trio embark on a family vacation,

Justin Bieber featured not only wife Hailey Bieber, but also their son Jack Blues Bieber in his first music video off his new album, "Swag."

Justin Bieber seems to have cracked the code on marketing his next line of work. No hype, all vibes — and the crowd goes wild!