If you want the TikTok-famous Fujifilm X100VI that takes dreamy, film-like photos, you'll need to pay even more.

Fujifilm lagged some of its competitors by months in passing costs onto consumers, but high-end photography enthusiasts could now end up paying almost $800 more for their favorite Fujifilm devices.

Fujifilm Holdings Corp. raised US prices for the majority of its digital cameras and lenses on Friday, in some cases by hundreds of dollars, as President Donald Trump’s tariffs continue to reverberate across the consumer tech industry.

The TikTok-famous X100VI is going up by $200 — and other cameras have it much worse.

Fujifilm is increasing the prices of its digital cameras and lenses, with some models seeing hikes as high as 12%. The Japanese company attributes the move to the latest round of U.S. tariffs introduced under former President Donald Trump.

Rumors had been swirling for weeks about a looming increase in Fujifilm prices in the US on August 1, and now those rumors are confirmed. Prices of Fujifilm cameras and lenses have increased, with list prices for US customers as much as $800 higher than they were in July.

Hope you weren’t banking on a particular price for your next camera, because Trump’s new-and-improved tariffs have other plans. My former colleague Chris Welch reports the majority of Fujifilm cameras now cost more,