In-N-Out Burger has taken a hit, dropping to fourth place in USA Today’s 2025 fast food burger poll, trailing behind Habit Burger & Grill, A&W, and Jack in the Box. As we reported earlier, the reader-driven survey,

Habit Burger & Grill’s marketing gambit continues with an updated In-N-Out billboard. Habit won USA Today's 10 Best fast-food burger rankings for a second year.

To celebrate the repeat, The Habit took out a billboard at In-N-Out’s high-profile drive-thru near Los Angeles International Airport. It reads, “Congrats on #2 In-N-Out,” with #2 X’d out and replaced with “#4.”