Italy's antitrust authority said on Wednesday it had launched an investigation into Meta Platforms over allegations the company abused its dominant position by installing its artificial intelligence tool on messaging service WhatsApp.

The technology giant is under investigation in Italy for alleged breaches of EU competition law. View on euronews

The regulator contends that Meta AI's integration into WhatsApp may unfairly steer users to its services, limiting competition and user choice.

WhatsApp has enormous reach. Meta Platforms integrates AI services without being asked. This could affect competition in the AI market. Italy investigates.

Italy’s competition authority, AGCM, has launched a formal investigation into Meta Platforms to determine whether the company’s decision to pre-install artificial intelligence into WhatsApp may amount to abuse of dominance.

The Italian Competition Authority (AGCM) recently launched an antitrust investigation into Meta AI's integration within WhatsApp. In March 2025, Meta began pre-installing its AI chatbot in

The Italian competition regulator launched a probe into Meta (META) alleging that the company abused its dominant position by installing AI tool on WhatsApp.

Meta's addition of AI services to encrypted messaging platform WhatsApp has Italian officials suspecting the Silicon Valley giant may be abusing its dominant market position to push unwanted features on users.

Meta is under scrutiny for integrating an AI chatbot in WhatsApp. The Italian Competition Authority launches an investigation into the tech giant for this move.

Italy said Wednesday it opened a probe into social media giant Meta for potentially breaking EU competition laws by installing its AI tool into WhatsApp.

Italy's antitrust regulator is investigating Meta Platforms for allegedly misusing market dominance by integrating its AI tool into WhatsApp without user consent, potentially breaching EU competition laws and disadvantaging rivals.