L’Oréal’s Urban Decay brand faces criticism for hiring OnlyFans star Ari Kytsya to promote makeup popular with teens.

A global cosmetic brand is currently under fire after unveiling a sex worker with a large following as the face of its latest ...

L’Oréal is facing backlash right now after a OnlyFans model called Ari Kytsya was selected as an ambassador for its make-up ...

The Fawcett Society has said that by including niche creators of adult-only content in make-up campaigns the beauty industry could entice young girls to the platform ...

Ari Kytsya has been hired as the new ambassador of Urban Decay, the L'Oréal-owned cosmetics brand. The brand, which is known ...

Beauty lovers have been snapping up a L'Oréal skincare set that's been slashed in price from £76 to £38, saving shoppers 50%.

For close to two decades, Guive Balooch, global MD of Augmented Beauty and Open Innovation at L’Oréal, has worked at the ...

In this head-to-head trial, we pit the science-backed sophistication of L’Oréal Paris’ Hyaluron Range against the ...

The world's largest beauty company expects the beauty industry to continue growing this year, despite economic and ...

A decade ago, while L’Oréal stood as the clear global leader in beauty, a new set of independent brands was beginning to gain traction. Despite their at first comparatively microscopic scale, digital ...

L'Oréal says male cosmetics have seen a surge in demand. Some reports say it has been growing faster than women's sales since 2020. And it's not just skincare and bodywash.

L’Oréal Travel Retail and Aesop have opened a new Aesop store at Kansai International Airport, in collaboration with KIX Duty ...