Approximately one-third of Gen Z and millennials surveyed by Gale said they stopped using a loyalty program because it felt ...

Alaska Airlines' new loyalty plan might resemble how the Marriott Bonvoy program covers dozens of hotel brands in one plan.

McDonald’s reported a more than 6 percent increase in global systemwide sales in the second quarter, according to the company ...

Uber unveiled a $20 billion stock buyback program and forecast its third-quarter bookings above Wall Street estimates on ...

Loyalty programs are evolving again. After a decade dominated by branded mobile apps that rewarded guests for scanning ...

With the vast majority of U.S. consumers already visiting McDonald’s, CEO Chris Kempczinski sees loyalty-driven frequency as ...

Here are three questions our answer engine Ask Skift 2.0 fielded recently, and a brief summary of the responses it gave.

Australia's loyalty market is set to grow significantly, with a projected annual increase of 15.5%, reaching US$1.20 billion ...

Now, it’s worth noting Stock Advisor’s total average return is 1,047% — a market-crushing outperformance compared to 181 % ...

The integration is available exclusively through the Smiles app now, with the opportunity for members to transfer via the ...

Royal Caribbean Group CEO Jason Liberty revealed that members in the company’s cross-brand loyalty program account for nearly ...

Social monitoring does more than collect data; by paying attention and thoughtfully responding to mentions, brands can turn ...