Forbes contributors publish independent expert analyses and insights. Monica is an entertainment reporter covering TV, film, and music. In honor of Independence Day, Macy’s annual Fourth of July ...

The SpongeBob SquarePants balloon is one of the oldest in the Macy's Thanksgiving Day Parade lineup, and the cartoon character made his parade debut in 2004. The 2025 Macy’s Thanksgiving Day Parade ...

Macy’s Inc., continuing to invest in its best stores while shedding poor-performing locations, showed progress in the fourth quarter of fiscal 2024 by turning profitable and posting a small comparable ...

Macy’s shares surged 18% as the department chain signaled its turnaround plan is starting to pay off after years of dismal sales. The company on Wednesday reported quarterly sales growth for the first ...

Macy's beat Wall Street's earnings expectations but fell short on revenue as CEO Tony Spring works through his plan to revitalize the business. The company's so-called First 50 locations – the stores ...

The 2025 Macy’s Thanksgiving Day Parade got people talking thanks to some of its delightfully random — and admittedly bizarre — moments. The introduction of the first-ever Labubu float, a series of ...

Macy’s first-quarter comparable sales on an owned basis fell 2%, as weakness at legacy stores offset a 1.3% decline at upgraded Macy’s stores and growth at Bloomingdale’s (3%) and Bluemercury (1.5%).

The Macy’s Thanksgiving Day Parade returns to Manhattan on Nov. 27, kicking off the holiday with its 99th edition. The NBC broadcast of the annual parade starts at 8:30 a.m. across time zones, with ...

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Macy's, Inc. recent earnings beat and its 'Bold New Chapter' strategy signal a promising turnaround and renewed operational focus. The company’s valuation is extremely attractive, with a low P/E and ...

If you've ever stood in front of the mirror and wondered what your outfit's missing, Macy's may have the answer. The company recently launched its "Ask Macy's" AI chatbot, powered by Google's Gemini ...

Spring cleaning season stresses some people out, but it can be fun if you look at it as a reason to redecorate your home and refresh the spaces that you spend your time in. If winter left you feeling ...