Tons of enthusiasm inside Mazda to productionize the Iconic SP, but making the numbers add up is tricky ...

Many Mazda employees want a new rotary sports car, and this could be the “push” the company needs, but at what cost?

Mazda has emerged as the top-rated brand in the new Safety Verdict assessment by Consumer Reports. The newly released ...

The Mazda MX-5 Miata has always been about two things: pure driving fun and a price that keeps it within reach. That formula ...

The Mazda 3 has long been celebrated as compelling and sporty among compact cars, and the 2025 Mazda 3 hatchback with the available manual transmission pushes those qualities to new heights. This ...

Forbes contributors publish independent expert analyses and insights. Kristin Shaw is an automotive journalist based in Texas. Mazda seems to be on a roll. For the first time in its 54-year history, ...

It seems like every car person has a story about a Mazda Miata. Maybe they owned a beat-up old NA that they wish they hadn’t sold or perhaps their now-spouse took them out on their first date in an NC ...

It was with high hopes and heavy doses of nostalgia that I took over stewardship of our long-term 2024 Mazda CX-90 plug-in hybrid for a year. Having owned a 2004 Mazda 6, a 2008 Mazda 5, and a 2012 ...

Mazda's US sales grew nearly 40% and market share grew significantly from 2014-2024, largely due to its "Retail Evolution" project. This initiative transformed the dealership customer experience, ...

Mazda continues to win with both its small cars and SUVs even as other automakers struggle to meet the market where it is. The company just came off its second-best September ever in terms of sales.

The Mazda MX-5 Miata is a favorite among sports car enthusiasts thanks to its relatively affordable price, light curb weight, and sporty driving demeanor. The Miata can be had in either a soft top or ...

Introduction - Find the best Mazda MX-5 Miata deals! It's hard to beat a 2024 Mazda MX-5 Miata for sheer, unadulterated driving enjoyment. With the top down, your favorite music playing through the ...