Meta and Alphabet, Google’s parent company, are reportedly scoping out Hollywood studios to license content in order to train their AI, a new report from Bloomberg details.

Meta and Google are offering Hollywood studios millions of dollars with the hope of striking licensing deals that could improve their models for AI-generated video, according to a new report.

Alphabet Inc. and Meta Platforms Inc. have held discussions with major Hollywood studios about licensing content for use in the tech giants’ artificial intelligence video generation software, according to people familiar with the matter.

As the media industry is changing tack when it comes to artificial intelligence, with multiple content licensing deals being announced of late, Hollywood may be next. Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL) and Meta Platforms (NASDAQ:META) have held talks with major Hollywood studios on licensing content for use in AI video generation software,

One of the biggest issues with AI is the matter of legally obtaining content to train the models. Well, after getting grilled by the public at large about scraping data from the internet for free, companies are now throwing money around to scrape copyrighted content.