The NBA and BFI announced the return of the ACG Jr. NBA 3v3 National Tournament for U-16 boys and girls. The nationwide ...

TNT says 1.2 million viewers watched the US beat France in the women's FIBA World Cup final The U.S. delivered record ratings for the women's FIBA World Cup on TNT, with an average of 1.2 million ...

There’s a new ball coming to the National Basketball Association. The NBA has parted ways with longtime sporting goods company Spalding, which produces the NBA’s custom made basketballs, the league ...

The Brooklyn Nets announced on Tuesday that they signed and then waived guards Dwight Murray Jr. and Isaiah Wong prior to training camp this month. The 2026 draft class has some real star power, and ...

The National Basketball Association is launching a new “signature audio identity” that will serve as a connective tissue between the league’s media and social coverage and in-arena experiences, using ...

The National Collegiate Basketball Hall of Fame has announced its Class of 2026, honoring HEAT Legend Glen Rice. The induction class is selected by the Blue Ribbon Selection Committee, comprised of ...

NBA players have long held massive cultural sway in the US. In the case of the 2025-26 New York Knicks, they'll probably never pay for a drink in the city again. As a result, brands flock to the ...

The organisers of the Women’s National Basketball Association (WNBA) once begged journalists to cover it. The joke was that all you needed to attend a press conference was a camera and a question. Now ...

Under incoming Executive Director David Kelly, the new consumer brand replaces Think450, highlighting the value of NBA players through ownership and direct fan engagement. On June 22, the National ...