The Samba TV Wrap report has spent all summer highlighting Netflix's successes. This week, the streaming giant found a way to ...

New collaboration brings together Samba identity graphing technology with Snowflake’s secure data infrastructure enabling AI Agents to redefine media optimizationSAN FRANCISCO, Aug. 14, 2025 (GLOBE ...

Samba TV, a specialist in AI technology for media analytics, has launched its Snowflake Native App for identity resolution, ...

The return of Wednesday to Netflix has been a huge success, and the numbers show just how much fans were waiting for it.

Samba TV announced on Wednesday a product which promises to reveal what the world is watching on television in real-time, something that’s never been done before.

NEW YORK—Samba TV has partnered with Affinity Solutions to offer brands and advertisers cross-platform measurement of return on ad spend (ROAS) and targeted solutions, the company said today. The ...

Samba TV, a specialist in television data and measurement, has announced a strategic partnership with Admo.tv, a European player in TV Analytics, to bring a new measurement and attribution solution to ...

Data and measurement firm Samba TV is offloading its media sales business to UK firm MiQ in order to clarify its strategic focus at a time when Nielsen’s struggles have opened the door to new ...

Lawrence saluted Samba’s “ differentiated leadership position as a truly independent first-party data provider.” As connected TV “ continues to accelerate its share of overall consumer ...

According to eMarketer, linear TV accounted for 71% of U.S. video advertising spend in 2020. It fell to 62% in 2021 and was projected to slide to 57% in 2022. Budgets are following viewers to CTV ...