Sydney Sweeney’s American Eagle jeans ad has taken over the Las Vegas sphere amid growing controversy. She joined the jeans campaign of the clothing brand last month, and it has been the hot topic on the internet ever since.

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Sydney Sweeney’s American Eagle jeans ad has taken over the Las Vegas sphere amid growing controversy. She joined the jeans campaign of the clothing brand last month, and it has been the hot topic on the internet ever since.

Sydney Sweeney's brother has broken his silence on her controversial American Eagle jeans ad. Newsweek reached out to Sweeney's representative for comment on Friday via email and Trent Sweeney via Instagram outside regular working hours.

American Eagle's ad featuring actress Sydney Sweeney has ignited a new brand-driven culture war about beauty standards, race and representation. Why it matters: Consumers are quick to slap a red or blue label on a brand or company,

Right-wing commentators suggested there was widespread criticism of Ms. Sweeney over her new ad campaign. There wasn’t, at least at first.

Georgia Rep. Mike Collins attempted to capitalize on the right’s love of Sydney Sweeney’s American Eagle jeans ad by posting an AI-generated video of himself clad in denim. Collins, a Republican running to unseat Democratic Sen.

On August 7, 2025, American Eagle unveiled Sydney Sweeney's jeans ad campaign in Times Square. The campaign features Sweeney in denim attire, promoting the brand's latest collection. This high-profile display underscores Sweeney's rising influence in fashion and pop culture.