Macworld Back in July 2010, Apple was in crisis mode. Steve Jobs was sick. Gizmodo had just spoiled the launch of one the greatest iPhones ever made. And now headlines all over the web were bashing ...

Ron Johnson oversaw the creation of 350 Apple stores — but success didn't happen overnight.

Business owners and entrepreneurs will learn that the leadership traits they think are opposites, like toughness and empathy, ...

Apple’s products were never going to win people over without stores. Our approach to service made them work. “Today, brands must consistently earn the right to be chosen by proving value to their ...

For those familiar only with Apple's recent dominance of the tech industry, it might come as a surprise that there was a time when the company looked like it might not make it. The staggering $161 ...

Apple CEO John Ternus adopted timeless storytelling tactics to signal that he's the right person to lead the company in the age of AI.

Once, the world's greatest company was '90 days away from bankruptcy'With a market capitalization exceeding $4 trillion ...

Apple’s charismatic co-founder and longstanding CEO Steve Jobs passed away at age 56. His death marked a turning point for ...

Why did Apple switch to Corning Gorilla Glass on the first iPhone, and how did Steve Jobs’ decision impact the design of every future smartphone?

Jobs said it over 30 years ago. For leaders today, the hard part is understanding what perseverance really means.

Steve Jobs poses with the Macintosh in 1984. Three years later, while seeking funding for NeXT, he hurriedly hid his Porsche ...

Have you ever felt while listening to English that, "I know the words, but my ears just can't keep up"?You understand it when ...