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Big 12 coaches sound off on Texas Tech’s massive NIL haul

From ‘awesome’ to ‘ridiculous’: Big 12 coaches sound off on Texas Tech’s massive NIL haul
In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL payload.
CFB Coach Says Texas Tech's Roster Is Making '10 Times' His Team in NIL, 'Big Numbers'
Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of mediocrity in the name, image and likeness era of college football.
Texas Tech built ‘best team money can buy.’ And Big 12 coaches have thoughts
Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.
Why Texas Tech athletics has a front row seat for the NIL era of college sports
Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals this school year, apparently an NCAA record. And that doesn’t count the $5.1 million Tech just guaranteed a Mansfield Lake Ridge offensive tackle over three years. Once he actually graduates from high school, that is.
Insider reveals NIL move that won over Texas Tech’s 5-star commit
Texas Tech football won over five-star Felix Ojo on Friday. But how did the Red Raiders pull it off? Especially on the NIL end?
Big 12 Media Days: Texas Tech Using NIL Funding to Become Contenders in Big 12
Texas Tech Using NIL Funding to Become Contenders in Big 12
Texas Tech head coach wants to face LSU and Big Ten teams in non-conference
Texas Tech head coach Joey McGuire used his time at the Big 12 media days to call out some bigger programs and conferences. As the saying goes, McGuire 'wants t
Joey McGuire drops ‘aggressive’ truth bomb on Texas Tech’s huge offseason
Texas Tech football coach Joey McGuire talked about how aggressive they were in the transfer portal and what went into it all ...
How Texas Tech football commit Felix Ojo landed a record-setting revenue sharing deal
The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...
Deion Sanders' Strong Take On Texas Tech's Insane NIL Spending Spree
The Texas Tech Red Raiders have made headlines this offseason with their work in the transfer portal and on the high school recruiting trail. Aided by an influ ...
Texas Tech softball's NiJaree Canady lands NIL deal for Venmo's Big 12-branded debit cards
NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.
Texas Tech Five-Star Felix Ojo Turns Heads Groundbreaking NIL Deal
The deal is believed to be the largest fully guaranteed revenue-share agreement in college football under the recently ...
Five-star recruit Felix Ojo lands historic $5.1 million NIL deal after Texas Tech commitment
The deal, which is one of the largest of its kind since direct athlete compensation became legal, sets a new benchmark in ...
Texas fans call for bigger revenue cap after losing Top-10 recruit to Texas Tech
Texas Tech has begun the process of upsetting the balance in college football. They have revamped their name, image, and ...
Meet Cody Campbell, the billionaire Texas Tech booster with plan to save college sports
A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.