Disney Has Already Sold All Its Ads For Next Year’s Super Bowl

The company had been seeking up to $10 million for 30 second ads for the event, which will be the first Super Bowl hosted by ...

Long Beach should have had a Disney park. California killed the deal.

Long Beach wasn’t the first California city to lose a Disney park, but in letting it go, the city was the boldest. When ...
Marketing Dive

Disney, TikTok partner on content sharing as creators fuel fandom

The deal gives creators access to IP from franchises, including Marvel and Star Wars, and Disney a pipeline for vertical video content.

Disney’s TikTok Deal Creates a Massive Content Pipeline—but Creators May See Little Benefit

Disney announced a major first-of-its-kind partnership with TikTok. Some social media users are skeptical of the ...

Disney Lets Fans Create Their Own Star Wars & MCU Movies With Iconic Characters

The Walt Disney Company and TikTok have announced a new deal that will allow fans and content creators to make videos ...
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The Disney Plus App Is Getting TikToks. Is a Free Plan Next?

Disney-themed TikToks are coming to US subscribers. And the company’s executives defended box office flops as wins.

Star Wars: Disney Defends The Mandalorian and Grogu After Box Office Failure

The Mandalorian and Grogu did not perform as per the expectations at the box office. However, despite the failure, Disney has ...

Disney & TikTok Make First-Of-Its-Kind Short-Form Content Share Deal

The Walt Disney Company and TikTok today announced a global deal that will allow social media content creators and fans to ...