If cable and satellite subscribers already get ESPN+, they will automatically migrate to the new service. For cord cutters, there is an offer where they can get the ESPN unlimited plan with Disney+ and Hulu for $29.99/month for the first 12 months.

ESPN will launch its long-awaited new streaming service August 21, at a price of $29.99 a month, bulking it up with WWE and extended NFL rights.

And at the same time, the company announced a major deal with the WWE, bringing its premium live events, including WrestleMania, SummerSlam, and the Royal Rumble, to the service beginning next year, as well as an expanded rights deal with the NFL, including the NFL Draft, and a bundle that includes the NFL+ streaming service.