The UK advertising watchdog has banned two ads by fashion giant Zara for featuring models who looked "unhealthily thin". The use of shadows and a slick back bun hairstyle in one ad for a short dress gave the model a "gaunt" appearance, said the Advertising Standards Authority (ASA).

The advertising regulator in the United Kingdom has banned two ads by Zara for using models who appeared "unheathily thin," finding the photos were "irresponsible" to run.

Britain's Advertising Standards Authority banned a pair of ads from the fashion brand Zara that it said were "socially irresponsible" for their depiction of models that appeared "unhealthily thin."