Amazon's innovative AI-powered streaming ad formats announced Monday do more than connect advertisers with viewers through a pause ad format. Artificial intelligence (AI) analyzes the content being ...

Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and how to prevent ...

Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company’s AI-powered digital assistant, Alexa+, he said during Amazon’s second-quarter earnings ...

Amazon hopes to get more marketers stuck on one of the most popular commercial formats in streaming: pause ads. The company said Monday it would introduce artificial intelligence to help generate ...

Macy Meyer is a North Carolina native who graduated from UNC-Chapel Hill with a BA in English and a second BA in Journalism. Macy is a Writer on the CNET How-To team, covering a variety of topics, ...

Macy’s Media Network will launch a pilot with Amazon Retail Ads Service, enabling partners to purchase ads on its website through the Amazon Ads console and other APIs, according to a company ...

Since 2023, Amazon has been framing Alexa+ as a monumental evolution of Amazon’s voice assistant that will make it more conversational, capable, and, for Amazon, lucrative. Amazon said in a press ...

The Trade Desk is struggling with increased competition from Amazon, but most Wall Street analysts think the stock is ...