(Bloomberg) -- Gadget shoppers from Hong Kong to London to New York waited on long lines Friday to purchase Apple Inc.’s latest iPhones. But some arrived at retailers to find that certain store models ...

Apple on Tuesday unveiled its latest generation of iPhones, AirPods and watch at the technology company's launch event, held annually at its Cupertino, California, headquarters. The iPhone 17 features ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. We've known that Apple was ...

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today introduced iPhone 17® Pro and iPhone 17 Pro Max with a striking new design that delivers a dramatic leap in performance. Both models feature A19 Pro, ...

Apple has largely stuck with the same iPhone design since the iPhone 11 debuted in 2019, but change is afoot in Cupertino. While the iPhone 17 may resemble iPhones of the past few years, there's an ...

Apple is designing new "Liquid Silicone" cases for the iPhone 17 Pro and iPhone 17 Pro Max, with images of the alleged case colors shared by leaker "Majin Bu." The lineup includes eight variants with ...

In a matter of days, Apple will hold its next special event. Apple hasn’t said what it’s for but there are clues in the “Awe Dropping” invite. Here are all the new details emerging now about what’s ...

From cosmic orange to coffee brown: Apple seems to be choosing a deep, earthy path for its upcoming phone colors. Alex Valdes from Bellevue, Washington has been pumping content into the Internet river ...

This is CNBC's coverage of Apple's biggest launch event of the year, where it announced new iPhones and Apple Watches that will go on sale on Sept. 19. The live blog has ended Everything you need to ...